Importance of UX Writing For Modern Digital Businesses

It is not surprising seeing hundreds of modern businesses ignore UX writing. From their websites to their apps and other digital products (like CRMs, internal dashboards, etc.), they pay no heed to how much impact a few words could create. So in this article, we'll take a look at the impact of good UX writing.

Did you know, this simple CTA change on Google's hotel search drove 17% more engagement? This is a great example of how even the smallest change to interface copy can drive massive impact for any digital business.

Let's see why your business would benefit from good UX writing:

1. Users have a clear path: When a user first starts interacting with your digital product, they only know what they want from it, not how your product will help them get it. With clear UX writing on the interface, your users will be able to go from the start (of their journey) to finish (driving revenue for your business) seamlessly.

2. Your brand values shine through: Why do millions of people use apps like Slack, Uber and PayPal? These products have an interface that has a consistent voice. It helps the users reach their goal, all the while giving them constant reassurance and communicating their respective brand values of connectivity, safety and reliability.

3. People trust your product: The greatest value provided by good UX writing is trust. Imagine - you opened Instagram and saw multiple spelling mistakes on their app, wouldn't that demotivate you from further using it? Your website or app also faces the same problem. Without good UX writing, its interface will be hard to use, leading your potential customer to walk away from it.

So next time you're using your favourite apps, imagine how bad an experience you'd have if the app didn't speak to you the right way. Give your business the revenue-boosting it deserves, get a quick UX writing audit done from us and you'll have the happiest users!

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